Give gift-buyers the option to make a purchase feel special and average order value goes up while margin stays intact. Here are seven gift options that do exactly that, all available in GiftLift. (Above: wrap, message, and upsell — incremental revenue on every gift order, without a discount.)
1. A paid premium wrap (anchored against a free one)
Offer a free kraft wrap and a paid premium box. The free option removes friction; the paid one gives upgraders somewhere to go. Classic good-better pricing — and the premium tier is pure incremental revenue.
2. Whole-order gift wrap
Some shoppers don't want to wrap one item — they want the whole order wrapped as a single gift. A flat whole-order wrap fee captures that intent in one click, without making them tick a box on every line.
3. Per-item wrap for multi-gift orders
The flip side: a shopper buying three separate presents wants each wrapped individually (and tied to the right item for fulfillment). Per-item wrap turns one cart into three gift add-ons.
4. A gift message (free — and that's the point)
Keep the gift message free. It's the single most-wanted gifting feature, and a free message dramatically lifts your overall gift-attach rate — which pulls more shoppers into the paid wrap and box options. Think of the free message as the front door to every other gift upsell.
5. Structured To / From gift tags
A note that reads "To: Mom — From: Sam" feels like a real gift tag, not a checkout afterthought. Structured To/From fields make the gifting experience feel premium, which makes premium wrap an easier yes.
6. A gift receipt (hide the price)
The quiet conversion-killer in gifting is "they'll see what I paid." A gift receipt option that hides prices on the packing slip removes that objection entirely — and reassures the shopper enough to add the wrap and the message too.
7. Bundled gifts that read as one line
With bundle mode, the wrap and its product merge into a single tidy cart line ("… (Gift Wrapped)") instead of two confusing rows. A cleaner cart means fewer "wait, why are there two things?" abandons — protecting the upsell you just earned.
Why this beats discounting
| Lever | Effect on AOV | Effect on margin |
|---|---|---|
| Free shipping threshold | ↑ | ↓ (you eat shipping) |
| % discount on 2+ | ↑ | ↓ (you eat the discount) |
| Gift options | ↑ | ↑ / flat (added revenue) |
Discounts buy a bigger order by giving money away. Gift options earn a bigger order by giving the customer something they actually want.
Prove it with your own numbers
You don't have to take this on faith. GiftLift's analytics show your gift attach rate, gift revenue, and the AOV lift of gift orders versus non-gift orders — plus your most-chosen wrap style. Turn the options on, watch the lift, and tune pricing from real data.
How to add all seven (today)
- Install GiftLift from the Shopify App Store.
- Add a free wrap + a paid premium box; turn on the free message, To/From, and gift receipt.
- Enable whole-order and per-item wrap, and bundle mode if you want single-line gifts.
- Show the options on the product page, cart, and checkout.
No theme code, no monthly sales caps — GiftLift never pauses no matter how many gifts you sell.
Frequently asked questions
What's a realistic AOV lift from gift options?
It varies by catalog and season, but because every paid wrap is incremental, even a modest attach rate moves AOV. GiftLift reports the exact lift for your store so you're never guessing.
Won't charging for wrap hurt conversion?
That's why you anchor a paid wrap against a free one and keep the message free. Shoppers who want simple get it free; shoppers who want premium pay for it.
Is this only useful at the holidays?
No. Birthdays, weddings, anniversaries, and "just because" gifts happen year-round. Gifting is a permanent AOV lever, with a holiday spike on top.
Stop discounting to grow AOV
Add GiftLift and let gift options lift average order value instead — added revenue on every gift order, with no discount and no sales caps.
Add GiftLift free →